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Oct 11

Outback Flashlights: Defender Packaging

Posted on Thursday, October 11, 2012 in Graphic Design, Packaging, Print

I’ve been working with Outback for over a year now but because of the sheer volume of work I’ve produced for them I haven’t posted anything. Some of it can be seen in the portfolio at my homepage jeffective.com but I want to try and post more of it here so that this doesn’t become just an outlet for my Illustration. Anyway, for each of their products I create a unique logo, Box Display, Ad Slick and Postcard. This Flashlight is a little unique in that it also has it’s own packaging. I was very pleased with how it all came out so I decided to start my Outback postings with it.

Outback Flashlights Defender Packaging

Aug 14

Orem Arts Festival poster

Posted on Tuesday, August 14, 2012 in Concert poster, Drawing, Illustration, Print

Elemental asked me for a family friendly poster for their set in the Orem Arts Festival. Somehow I got from the suggestion of “Monster Family” to what you see below. I had some other ideas of where to take it but I ran out of time. I think we’ll probably use this one again (probably for a guitar wrap as well) and maybe I’ll rework it then.

Elemental Moster Family

Jul 3

Elemental Single Album Cover

Posted on Tuesday, July 3, 2012 in Drawing, Illustration, Packaging, Print

This was originally going to be the cover for Elemental’s sophomore album, but then time passed and the album name changed. So we decided to use if for the first single. The cover is inspired by a line in one of their songs “Let your spirit strengthen my sword arm”.

The Fever Has Run It’s Course Album Illustration

The Fever Has Run It’s Course Cover Illustration

May 10

The Concert Poster Illustration that never was

Posted on Thursday, May 10, 2012 in Concert poster, Drawing, Illustration, Print

So, I’m just going to do it. I created this poster last year but the fear was that it would get torn down from a certain local university campus. So it was shelved and another one created in it’s place. I’ve been waiting for an opportunity to use it again and it just isn’t happening. So, I’m just going to post it because I like it and I don’t want it to get lost.

Searching for Celia concert poster

Apr 17

Muse (the venue not the band) Concert Poster

Posted on Tuesday, April 17, 2012 in Concert poster, Drawing, Illustration, Print

For this poster I decided to get back on track… by going off track and just doing what ever was inspired to pop into my head. You probably wouldn’t guess by looking at it but the original inspiration for this was the image of Luke Skywalker Running through the swamp with Yoda strapped to his back. I just thought it was a cool concept and it just kind of grew from there. I’m often inspired by something I see in a movie/read in a book/hear in a song. Although once it gets through the filter of my brain there isn’t much resemblance to the original inspiration. And that’s just fine with me.

Muse Concert Poster

Mar 20

Logo round-up

Posted on Tuesday, March 20, 2012 in Business Identity, Graphic Design, Logos

I’ve done a lot of logos lately so I’ve decided to just do a quick post on a handful of the best ones. I’ve got other things to post but this has been on my to do list for a while. I’ve got a concert poster and line of product design for a new client. That’s all coming soon. For now, the logos:

Tradewind Logo

Post Launch Logo

LPG Express Logo

Optimal Health logo

Dawn Erling Logo

NMR logo


This was a logo concept for a project that didn’t ever go anywhere but I liked how it turned out so I’m including it.

Chicken Stars logo

Feb 11

Concert Poster and Guitar Wrap

Posted on Saturday, February 11, 2012 in Concert poster, Drawing, Illustration, Print

I’ve been so busy lately that I haven’t had time to post all the things I’ve been working on. I’ve got quite a few posts ready to go. I thought I’d start with this one. This was one of the most difficult posters I’ve done in a ling time. I went through a lot of failed concepts and in the end I went back to one of the abandoned ones so that I could make the deadline. The concept didn’t particularly lend itself to a guitar wrap either and I was worried about how it would turn out. But I was worried for nothing. I really like the way the wrap turned out! The colors and texture go so well with the guitar that it’s becoming one of my favorite wraps.

Boothe Bros Concert Poster

Bass Wrap

Guitar Wrap Head

Nov 24

Vulture Boy: concert poster and guitar

Posted on Thursday, November 24, 2011 in Concert poster, Illustration, Print

Here’s another illustration in the “kids with scary animals” collection. This was actually the second illustration for this concert. The first was deemed somewhat inappropriate for a certain local college campus and they were afraid the posters would get torn down. So I had to create this replacement at the last minute. The other poster will be used for a different concert, so I’ll post it when that happens. I’m very happy with how this turned out. I had my doubts as I was creating it, but I pushed through and I’m happy it worked out.

Vulture Boy Concert Poster

Vulture Boy guitar

Oct 31

Website Makeovers

Posted on Monday, October 31, 2011 in Graphic Design, Websites

Lately I’ve been doing a lot of these. It’s fun to to take something that already exists and create my own take on the same information. It’s also really fun to build the sites. It’s nice to problem solve how to make things work within the confines of a website structure. Rather than just show the final product, I thought it would be cool to see how they looked before I started working on them.

Before:

Dental website before

After:

Dental website after

Before:

Togio website before

After:

Togio website after

Before:

HCG before

After:

HCG website after

Before:

Floral website before

After:

Floral website after

Before:

Carefree website before

After:

Carefree website after

Oct 1

Cancer Song single artwork

Posted on Saturday, October 1, 2011 in Graphic Design, Illustration, Packaging, Print

This was actually a concept that I had created for Elemental’s upcoming 2nd album. We had moved past it long ago but I really liked it and felt it had it’s place somewhere else. When they told me they needed artwork for their first single “Cancer Song” I thought this worked perfectly.

Cancer Song album

Cancer Song cover

Sep 12

Jelly Fish Girl: Concert Poster/Guitar Wrap giveaway

Posted on Monday, September 12, 2011 in Concert poster, Drawing, Illustration, Print

The guitar wrap on this one was very successful. A local guitar shop is even interested in sponsoring the next giveaway.  I don’t know much about guitars but I’ve been told this is the nicest of the guitars they’ve given away. I was very happy with the way the colors turned out on the poster.

This Passing Moment Concert Poster Illustration

Jelly Girl Guitar Illustration

Jelly Girl headstock

Aug 30

The Walking Dead Illustration

Posted on Tuesday, August 30, 2011 in Concert poster, Drawing, Illustration, Print

This was actually the start of a concert poster (inspired by The Walking Dead television show) that didn’t work out. Rather than let it sit half done, I thought I’d make it official by adding the title and posting it. It’s still in a state of unfinished-ness but I thought it was worth a posting.

The Walking Dead