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May 27

Another Collection of Logos

Posted on Tuesday, May 27, 2014 in Business Identity, Graphic Design, Logos

Here’s another collection of logos from the past few months.

SideLine Guy Logo

Marketer's CRM logo

SUP Board Pros logo

Real Estate Property Pro logo

Demolition logo

Midwestern Value Properties logo

Highland West Energy logo

The Real Estate Education Group logo

Mar 4

Responsive Web Design

Posted on Tuesday, March 4, 2014 in Graphic Design, Websites

I’m not against using a builder or website template (I use them from time to time myself) but there’s something about knowing how to create something from scratch that really helps you to understand how it works. I’ve been doing a lot of these little corporate responsive sites lately. If you don’t know what a responsive site is, here’s a brief explanation. It’s a website that changes it’s formatting based on the device the user is viewing it with. If the user has a tablet then the format changes to fit that device. Same for a computer or smart phone. I won’t go into the boring details of it but it is fun to be able to decide a users viewing experience based on the device they are using. Here are some examples of what I’ve done in the last few months. These are all kind of in the same vein as they were mostly for the same type of client.

Marketers CRM responsive website

DFPL Dashboard responsive website

DFPL Responsive Website

MyLifter Responsive Website

Toolbar Responsive Website

Oct 28

Octo-logo

Posted on Monday, October 28, 2013 in Business Identity, Graphic Design, Logos

I was commissioned to create an octopus-themed icon/logo for a motorcycle shop (just a coincidence that I just redid the jeffective logo with an octopus theme). While they decided not to use the motorcycle shaped octopus for their official icon they are having it put across the wall of the garage.

Octologo

Octocycle 

Jul 31

New jeffective Logo

Posted on Wednesday, July 31, 2013 in Business Identity, Graphic Design, Logos

I’ve had the same unaltered logo for about 8 years now and I’ve always felt that it wasn’t quite right. It didn’t exactly portray the qualities that I wanted jeffective to represent. So I finally decided to update it. I feel I’ve better achieved that here. Not only does it put the jeffective name together as it’s meant to be pronounced (jeffective not j-effective) but the tentacles represent the many facets of jeffective’s services. I’m excited to implement this new logo into the jeffective branding.

new jeffective logo

May 28

Logos of late

Posted on Tuesday, May 28, 2013 in Business Identity, Graphic Design, Logos

This is a collection of the logos that I’ve created over the last few months. I don’t get many chances to do a logo for something as fun as a horror blog so that one was particularly exciting to me.

Dismembered Media logo

Utah Warbird Adventures Logo

Mountain Coastal Insurance Logo

Dal Mobile Homes Logo

Boots on the Ground Logo

Jump Start Webinar Series logo

Safeguard Business Advantage Logo

Dec 30

Ikaika Group logo

Posted on Sunday, December 30, 2012 in Business Identity, Graphic Design, Logos

Ikaika means courage and so we modeled the logo after an ikaika warrior helmet. The words Ikaika making up the mohawk-like main of the helmet. I was very happy with how this turned out and I’m excited to add it to my portfolio.

Ikaika Group LLC Logo

Nov 17

Little Caesars animated menus

Posted on Saturday, November 17, 2012 in Flash, Graphic Design, Motion Design

Little Caesars is changing their menus from printed panels to three 40″ flat screen televisions that digitally project the menus. They came to me and asked me to create an animated menu with dynamic capabilities. So I created a Flash file that can span all three TVs. The Flash file is controlled by an XML file that I scripted. They can open the XML file in NotePad and change all the prices of the items and turn the Hot-N-Ready flames and logos on or off. Recently they shared with me some of the feedback they got from a survey of 171 customers and it was almost through the roof positive (always great to hear). One other feature I created, but it turned out they didn’t need, was a script that checked the time of day and automatically turned on the right flames for the Hot-N-Ready pizzas. The reason they didn’t need it was that their IT department had already figured around that.

This is an image of the full menu

Little Caesars Animated Menu

Because it’s so wide I’ve split it into three sections but the three pieces are supposed to interact with each other so it makes more sense when they are all in a line. The menu items slide from the side menus to the center when they are featured and when the Hot-N-Ready center slide comes up the flames in the side menus flare up to call attention to the pizzas that are Hot-N-Ready at that time.

Oct 11

Outback Flashlights: Defender Packaging

Posted on Thursday, October 11, 2012 in Graphic Design, Packaging, Print

I’ve been working with Outback for over a year now but because of the sheer volume of work I’ve produced for them I haven’t posted anything. Some of it can be seen in the portfolio at my homepage jeffective.com but I want to try and post more of it here so that this doesn’t become just an outlet for my Illustration. Anyway, for each of their products I create a unique logo, Box Display, Ad Slick and Postcard. This Flashlight is a little unique in that it also has it’s own packaging. I was very pleased with how it all came out so I decided to start my Outback postings with it.

Outback Flashlights Defender Packaging

Mar 20

Logo round-up

Posted on Tuesday, March 20, 2012 in Business Identity, Graphic Design, Logos

I’ve done a lot of logos lately so I’ve decided to just do a quick post on a handful of the best ones. I’ve got other things to post but this has been on my to do list for a while. I’ve got a concert poster and line of product design for a new client. That’s all coming soon. For now, the logos:

Tradewind Logo

Post Launch Logo

LPG Express Logo

Optimal Health logo

Dawn Erling Logo

NMR logo


This was a logo concept for a project that didn’t ever go anywhere but I liked how it turned out so I’m including it.

Chicken Stars logo

Oct 31

Website Makeovers

Posted on Monday, October 31, 2011 in Graphic Design, Websites

Lately I’ve been doing a lot of these. It’s fun to to take something that already exists and create my own take on the same information. It’s also really fun to build the sites. It’s nice to problem solve how to make things work within the confines of a website structure. Rather than just show the final product, I thought it would be cool to see how they looked before I started working on them.

Before:

Dental website before

After:

Dental website after

Before:

Togio website before

After:

Togio website after

Before:

HCG before

After:

HCG website after

Before:

Floral website before

After:

Floral website after

Before:

Carefree website before

After:

Carefree website after

Oct 1

Cancer Song single artwork

Posted on Saturday, October 1, 2011 in Graphic Design, Illustration, Packaging, Print

This was actually a concept that I had created for Elemental’s upcoming 2nd album. We had moved past it long ago but I really liked it and felt it had it’s place somewhere else. When they told me they needed artwork for their first single “Cancer Song” I thought this worked perfectly.

Cancer Song album

Cancer Song cover

Apr 21

Logo Roundup

Posted on Thursday, April 21, 2011 in Business Identity, Graphic Design, Logos

This is a collection of logos that I’ve done in the past few months. Rather than post them one at a time I’ll probably just do a Logo roundup every couple of months. Enjoy.

ARKready logo

High Mark Distributing Logo

Wholesale Pipeline Logo

Push the Fish Logo

Lawn Monster logo

Certified Chocoholics logo