Here’s another collection of logos from the past few months.

I was commissioned to create an octopus-themed icon/logo for a motorcycle shop (just a coincidence that I just redid the jeffective logo with an octopus theme). While they decided not to use the motorcycle shaped octopus for their official icon they are having it put across the wall of the garage.

I’ve had the same unaltered logo for about 8 years now and I’ve always felt that it wasn’t quite right. It didn’t exactly portray the qualities that I wanted jeffective to represent. So I finally decided to update it. I feel I’ve better achieved that here. Not only does it put the jeffective name together as it’s meant to be pronounced (jeffective not j-effective) but the tentacles represent the many facets of jeffective’s services. I’m excited to implement this new logo into the jeffective branding.

This is a collection of the logos that I’ve created over the last few months. I don’t get many chances to do a logo for something as fun as a horror blog so that one was particularly exciting to me.

Ikaika means courage and so we modeled the logo after an ikaika warrior helmet. The words Ikaika making up the mohawk-like main of the helmet. I was very happy with how this turned out and I’m excited to add it to my portfolio.

I’ve done a lot of logos lately so I’ve decided to just do a quick post on a handful of the best ones. I’ve got other things to post but this has been on my to do list for a while. I’ve got a concert poster and line of product design for a new client. That’s all coming soon. For now, the logos:

This was a logo concept for a project that didn’t ever go anywhere but I liked how it turned out so I’m including it.

This is a collection of logos that I’ve done in the past few months. Rather than post them one at a time I’ll probably just do a Logo roundup every couple of months. Enjoy.

Hey, so I’m really excited about this project. This is the first piece of many and the starting point of any branding is the logo. This is a new product launch and I wanted to take this opportunity to show my process for creating a logo, from sketch to finished product.

initial sketch idea

version 1

version 2

version 3

Final logo

I also created complimentary textures, colors and patterns to be used with this logo. The different colors will actually coincide with different flavors.

Next I’ll post the packaging design.

For whatever reason these projects got passed by without being posted. Rather than spread them out over the next few weeks (and get more behind posting projects) I’m going to combine them into this one post.

First up is a logo for Kimberly Jane Photography. Fortunately her favorite flowers are lilies (which can look very different depending on what kind they are). It made for a really interesting logo mark. So I created this vector lilly to compliment the color theme and text.

Next is a Coaster for Hoppers. Based on the Chill concept I created previously and the piranha I did for their t-shirts. It seemed an effortless project. Like putting puzzle pieces together that were meant to be together in this perfect space.

Lastly is a website header I did for Money Desktop in Flash. There are 5 animations meant to run continuously with small pauses in between or to be clicked around using the navigation at the bottom. It all came together quite nicely. Click Here to see the animation

So my client found this photo of this colored swirling glass that she thought was perfect for her logo. She couldn’t get ahold of the photographer to get his permission to use it. Not only that but part of it was too dark and made the logo difficult to read. So she asked me if I could illustrate something similar for her to use. I said yes not knowing how I was going to do it. The result was surprising even to me. I built it from scratch in photoshop. This is what she had to say about it, “WOW, that turned out WAY better than I expected!  I love it! It’s better than the photo. Super, awesome, amazing, tubular, sweet, etc.”. In addition to the logo it will be used as part of the business identity (letterhead, business cards, etc.

For reference I am showing the original photo.

my illustrated version

How it’s used in the logo.

This turned out to be a sweet little logo. I was happy we were able to do some fun little things to it, like pulling out those little fins on the v’s to match the big red V.

So I’ve racked up quite a few logos lately but I’ve failed to post them individually. So I decided to combine them into one post.