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Nov 11

Crio Brü logo

Posted on Thursday, November 11, 2010 in Business Identity, Graphic Design, Logos

Hey, so I’m really excited about this project. This is the first piece of many and the starting point of any branding is the logo. This is a new product launch and I wanted to take this opportunity to show my process for creating a logo, from sketch to finished product.

initial sketch ideaCrio Brü logo sketch

version 1Crio Brü v1

version 2Crio Brü v2

version 3Crio Brü v3

Final logoCrio Brü final

I also created complimentary textures, colors and patterns to be used with this logo. The different colors will actually coincide with different flavors.Crio Brü spread 1Crio Brü spread 2

Next I’ll post the packaging design.