Hey, so I’m really excited about this project. This is the first piece of many and the starting point of any branding is the logo. This is a new product launch and I wanted to take this opportunity to show my process for creating a logo, from sketch to finished product.

initial sketch idea

version 1

version 2

version 3

Final logo

I also created complimentary textures, colors and patterns to be used with this logo. The different colors will actually coincide with different flavors.

Next I’ll post the packaging design.