I’ve had the same unaltered logo for about 8 years now and I’ve always felt that it wasn’t quite right. It didn’t exactly portray the qualities that I wanted jeffective to represent. So I finally decided to update it. I feel I’ve better achieved that here. Not only does it put the jeffective name together as it’s meant to be pronounced (jeffective not j-effective) but the tentacles represent the many facets of jeffective’s services. I’m excited to implement this new logo into the jeffective branding.