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Nov 17

Little Caesars animated menus

Posted on Saturday, November 17, 2012 in Flash, Graphic Design, Motion Design

Little Caesars is changing their menus from printed panels to three 40″ flat screen televisions that digitally project the menus. They came to me and asked me to create an animated menu with dynamic capabilities. So I created a Flash file that can span all three TVs. The Flash file is controlled by an XML file that I scripted. They can open the XML file in NotePad and change all the prices of the items and turn the Hot-N-Ready flames and logos on or off. Recently they shared with me some of the feedback they got from a survey of 171 customers and it was almost through the roof positive (always great to hear). One other feature I created, but it turned out they didn’t need, was a script that checked the time of day and automatically turned on the right flames for the Hot-N-Ready pizzas. The reason they didn’t need it was that their IT department had already figured around that.

This is an image of the full menu

Little Caesars Animated Menu

Because it’s so wide I’ve split it into three sections but the three pieces are supposed to interact with each other so it makes more sense when they are all in a line. The menu items slide from the side menus to the center when they are featured and when the Hot-N-Ready center slide comes up the flames in the side menus flare up to call attention to the pizzas that are Hot-N-Ready at that time.

Bring on the comments

  1. Whoa, this is awesome. Was this for a particular franchise or company wide? That’s so cool.

  2. Right now it’s being tested at the Sandy Utah location. After that it will be introduced to more locations. I’m not sure what the master plan is, that’s as much as I know right now.

  3. Radical. I’m just catching up on all your posts. You’ve been crazy busy and of course have really creative, impeccable work. I’m impressed. Your flash turned out really cool.

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